Aborted Ad Click Prevention
Tapper’s Aborted Ad Click Prevention feature detects and blocks suspicious click patterns caused by aborted ad clicks. These occur when an ad click is registered, but the page does not fully load, and no user activity (e.g., scrolls, clicks) is recorded.
Aborted clicks can stem from:
Ad Fraud: Bots mimicking human behavior without meaningful engagement.
Technical Issues: Slow website performance, script errors, or poor user network connectivity.
Left unchecked, these clicks waste ad spend and disrupt campaign performance.
Detection: The system flags ad clicks where the script fails to load, and no on-page events occur.
Threshold: By default, clicks are flagged at 5 aborted clicks per hour (configurable).
Blocking: Once identified, these invalid clicks are immediately blocked to prevent further budget waste.
Stop Paying for Invalid Clicks: Eliminate wasted spend caused by fraudulent or incomplete clicks.
Identify Underlying Issues: Spot potential website or network performance problems early.
Optimize Campaign Efficiency: Ensure your ad budget is spent on real user engagement.
To adjust the threshold for suspicious ad click detection:
Navigate to your Protection Script > Manage Detection Rules.
Scroll down to Aborted Ad Click
Set the desired minimum number of suspicious sessions per hour.
Save your changes, and Tapper will apply the updated threshold automatically.
Why It Matters
Aborted clicks can stem from:
Ad Fraud: Bots mimicking human behavior without meaningful engagement.
Technical Issues: Slow website performance, script errors, or poor user network connectivity.
Left unchecked, these clicks waste ad spend and disrupt campaign performance.
How It Works
Detection: The system flags ad clicks where the script fails to load, and no on-page events occur.
Threshold: By default, clicks are flagged at 5 aborted clicks per hour (configurable).
Blocking: Once identified, these invalid clicks are immediately blocked to prevent further budget waste.
Benefits
Stop Paying for Invalid Clicks: Eliminate wasted spend caused by fraudulent or incomplete clicks.
Identify Underlying Issues: Spot potential website or network performance problems early.
Optimize Campaign Efficiency: Ensure your ad budget is spent on real user engagement.
Customizing Your Settings
To adjust the threshold for suspicious ad click detection:
Navigate to your Protection Script > Manage Detection Rules.
Scroll down to Aborted Ad Click
Set the desired minimum number of suspicious sessions per hour.
Save your changes, and Tapper will apply the updated threshold automatically.
Updated on: 16/12/2024
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