> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.tapper.ai/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Cleaner traffic percentage

Cleaner Traffic % represents the rate of fraudulent activity on your paid ads. This metric reflects how effectively fraudulent clicks are being blocked in real time, ensuring your ads reach more genuine users instead of being repeatedly clicked by spammers.

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On average, about 15% of total traffic is fraudulent. However, this rate can vary based on factors such as industry, traffic volume, seasonality, competition, and overall demand.