Articles on: Getting Started

URL Parameters

This guide explains how to add a custom URL parameter to each ad for precise tracking of advertisement clicks.


Access the Tracking Section



Navigate to the Ad: Go to the specific ad you wish to configure within your Meta Ads account.
Open Tracking Settings: Find Tracking section of the ad setup.

Add the URL Parameter



Create New Parameter:

Choose to add a new parameter named ad_id.

Set Parameter Value:

Select {{ad.id}} from the available dynamic values. This value uniquely identifies each ad, allowing for precise tracking.

Finalizing Changes



Review Changes: Confirm that the ad_id parameter is correctly set up to reflect {{ad.id}} in the Preview section.
Apply and Publish: Apply your settings and publish the changes.



By following these steps, you will enable Tapper to reference captured ad clicks to the correct ads.

Updated on: 16/08/2024

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