URL Parameters

This guide explains how to add a custom URL parameter to each ad for precise tracking of advertisement clicks.

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Access the Tracking Section

1. Navigate to the Ad: Go to the specific ad you wish to configure within your Meta Ads account.
2. Open Tracking Settings: Find Tracking section of the ad setup.
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Add the URL Parameter

1. Create New Parameter:

• Choose to add a new parameter named ad_id.

2. Set Parameter Value:

• Select {{ad.id}} from the available dynamic values. This value uniquely identifies each ad, allowing for precise tracking.
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Finalizing Changes

• Review Changes: Confirm that the ad_id parameter is correctly set up to reflect {{ad.id}} in the Preview section.
• Apply and Publish: Apply your settings and publish the changes.

By following these steps, you will enable Tapper to reference captured ad clicks to the correct ads.

Updated on: 16/08/2024