> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.tapper.ai/sitemap.xml
> Use this file to discover available pages before exploring further.
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# URL Parameters

This guide explains how to add a custom URL parameter to each ad for precise tracking of advertisement clicks.

​
### Access the Tracking Section

1. Navigate to the Ad: Go to the specific ad you wish to configure within your Meta Ads account.
2. Open Tracking Settings: Find Tracking section of the ad setup.
​
### Add the URL Parameter

1. Create New Parameter:

* Choose to add a new parameter named ad_id.

2. Set Parameter Value:

* Select `{{ad.id}}` from the available dynamic values. This value uniquely identifies each ad, allowing for precise tracking.
​
### Finalizing Changes

* Review Changes: Confirm that the `ad_id` parameter is correctly set up to reflect `{{ad.id}}` in the Preview section.
* Apply and Publish: Apply your settings and publish the changes.

![](https://storage.crisp.chat/users/helpdesk/website/bfc23b832cfa7000/image_1itdfup.png)

By following these steps, you will enable Tapper to reference captured ad clicks to the correct ads.

