Welcome to Tapper
This guide will walk you through each step to get you up and running with our powerful ad fraud prevention tools. Tapper is designed to protect your advertising campaigns on Google and Meta platforms by detecting and blocking fraudulent activities. Our comprehensive solution ensures that your ad budget is spent effectively and reaches genuine users.
The monitoring script is the cornerstone of Tapper's ad fraud prevention system. It is essential for analyzing user behavior on your website and identifying fraudulent activities. This section will guide you through the installation process:
Monitoring Script Installation: Learn how to install the monitoring script on your website to begin tracking and analyzing user interactions.
Conversion Script Installation: Set up the conversion script to accurately monitor user behavior and detect fraudulent activities on conversion pages.
Tapper offers robust tools to safeguard your Google Ads campaigns from fraudulent traffic. This section covers the essential steps to integrate Tapper with Google Ads:
Audience Exclusion: Set up Audience Exclusion in Google Ads using Tapper’s invalid traffic list to exclude potentially fraudulent users from your campaigns.
Value Rule Exclusion: Configure Conversion Value Rule Exclusion in Google Ads with Tapper’s invalid traffic list to decrease ad relevance for potentially fraudulent users.
Tracking Template: Ensure your Google Ads campaigns are effectively tracked by leveraging Tapper’s tracking template, which includes automatic settings and manual adjustments as needed.
Protecting your Meta (Facebook and Instagram) ad campaigns is crucial for maintaining ad spend efficiency and accuracy. This section explains how to integrate Tapper with Meta Ads:
URL Parameters: Add custom URL parameters to each ad for precise tracking of advertisement clicks. This allows Tapper to reference captured ad clicks to the correct ads.
Audience Exclusion: Set up audience exclusions in Meta Ads to filter out fraudulent users based on Tapper’s invalid traffic list.
By following this guide, you will ensure that your advertising campaigns are protected against fraud, maximizing your return on investment and improving the accuracy of your ad performance metrics. Let's get started and secure your ad campaigns with Tapper!
Monitoring Script Installation
The monitoring script is the cornerstone of Tapper's ad fraud prevention system. It is essential for analyzing user behavior on your website and identifying fraudulent activities. This section will guide you through the installation process:
Monitoring Script Installation: Learn how to install the monitoring script on your website to begin tracking and analyzing user interactions.
Conversion Script Installation: Set up the conversion script to accurately monitor user behavior and detect fraudulent activities on conversion pages.
Google Ads Protection
Tapper offers robust tools to safeguard your Google Ads campaigns from fraudulent traffic. This section covers the essential steps to integrate Tapper with Google Ads:
Audience Exclusion: Set up Audience Exclusion in Google Ads using Tapper’s invalid traffic list to exclude potentially fraudulent users from your campaigns.
Value Rule Exclusion: Configure Conversion Value Rule Exclusion in Google Ads with Tapper’s invalid traffic list to decrease ad relevance for potentially fraudulent users.
Tracking Template: Ensure your Google Ads campaigns are effectively tracked by leveraging Tapper’s tracking template, which includes automatic settings and manual adjustments as needed.
Meta Ads Protection
Protecting your Meta (Facebook and Instagram) ad campaigns is crucial for maintaining ad spend efficiency and accuracy. This section explains how to integrate Tapper with Meta Ads:
URL Parameters: Add custom URL parameters to each ad for precise tracking of advertisement clicks. This allows Tapper to reference captured ad clicks to the correct ads.
Audience Exclusion: Set up audience exclusions in Meta Ads to filter out fraudulent users based on Tapper’s invalid traffic list.
By following this guide, you will ensure that your advertising campaigns are protected against fraud, maximizing your return on investment and improving the accuracy of your ad performance metrics. Let's get started and secure your ad campaigns with Tapper!
Updated on: 16/08/2024
Thank you!