> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.tapper.ai/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Why do I need the Google Ads tracking template?

The Google Ads tracking template provides us, tapper, some additional information regarding each click. This information includes the keyword that was triggered by the click, the campaign, device, ad placement and more.

Based on this information the system decides which click is fraudulent and which is innocent.

The tracking template that is placed by the system after you submitted your Google ads ID and granted us access. This is what makes the automatic IP blocking possible.