Why use Tapper

What benefits could Tapper provide for your business?

Well, we’re going to answer the most common questions that we see around the use of click and visit fraud prevention tools.

Protect Your Paid Marketing

Many businesses rely on paid marketing to deliver a steady stream of targeted traffic. However, it has been proven that up to 1 in 5 clicks on paid marketing , including search results or banner ads, are from non-genuine sources. One of the main reasons to use Tapper is to take back control of your ad spend.

Our customers see on average 14% of their ad clicks filtered out as invalid. This means bots, competitors, out-of-geo or low-quality traffic sources such as click farms. Some of our customers even see fraudulent traffic hitting over 60% of their total volume of paid clicks.

Invalid Traffic is Rampant

Invalid traffic is a huge problem, but what is invalid traffic?

Invalid traffic, or IVT, refers to any form of engagement with your paid campaigns that has no chance of converting. This might be malicious or vindictive clicks, but it can also be ‘collateral damage’ from web scrapers or data collecting bots.

The most common forms of invalid traffic come from:

Paid bot traffic services
Competitors clicking your ads (more common than you think)
Organized ad fraud (publishers fraud inflating their payout)
Brand haters clicking repeatedly on your ads
Bad ad placements and accidental clicks

Tapper prevents invalid traffic on paid search, display ads and Facebook ads using hundreds of data points in real time. Less bad clicks means more real customers and better value for money from your ad spend.

Built For Professional Marketers

If you’re running a marketing agency, or working as an in-house specialist marketer, then Tapper can save you hassle and money.

Manage multiple campaigns across different clients
White label reports and data (advanced plan only)
Compare results with our industry benchmark analysis
Easily link different websites

Customize Your Blocking

Tapper is easy to use right out of the box, with suggested detection rules for specific industries. But you can also customize your fraud filters with settings such as:

Click thresholds
Geo targeting
VPN blocking
Fraudulent device detection

The power is in your hands! Take back control over who clicks your ads.

Unique Data

With Tapper, you can access a full report of your clicks including who clicked, from where, using what device and how often they clicked. You can also view session recordings to see for yourself if your site visitors are genuine human scrollers or bots. And allow our behavior analysis capability to block users based on fraudulent activity.

Our fraud heat map also helps you visualize where those clicks interact with your site. You can also access information about your ad placements and how effective those ads were. Plus get metrics on IP ranges visiting your ads and keywords metrics.

Detecting and Protecting on the Most Popular Platforms

Detect and Block invalid traffic, in real time, on the world’s most popular paid ad platforms.

Google Search Ads
Google Display Ads
YouTube Display Ads
Facebook Ads
Instagram Ads
Facebook Messenger Ads
Facebook Audience Network

Your dynamic exclusion list is updated regularly for the best results (where possible). In addition to IP blocking, we also use over 100 data points to identify and block fraudulent activity on your paid campaigns.

With Meta for Business Ads, our unique detection methods create a custom audience list of blocked accounts. These accounts will not be able to view or click your ads across all Facebook and Instagram Ad campaigns.

Contact us via live chat or get in touch via email - support@tapper.ai.

Anything else…?

Tapper is easy to set up, taking under ten minutes to be up and running. Simply connect your ads account to the Tapper dashboard, install a tracking code onto your site and you’re ready!

Want to check us out but not so sure?

Updated on: 18/08/2024