Bots and spiders or other crawlers masquerading as legitimate users
A browser, server or app that makes page load calls automatically without declaring themselves as a robot, instead declaring a valid regular browser or app user agent where there is no real human user.'
Classification | Sophisticated Invalid Traffic |
|---|---|
Tapper Indicators | Behavioural anomaly detection - monitoring events (including post-install) that occur on mass. Bots follow programmed patterns. Irrational engagements e.g. - SDK says an IAP has occurred, but the Advertiser doesn't report a legitimate purchase |
Rejection Codes | score_ip_global |
score_device_global |
|
known_hosts_ip_global |
|
anonymous_useragent |
|
manipulation_globalcookieid |
|
manipulation_appsubpartnercookieid |
|
excessive_ratio_newdevice_siteid |
|
excessive_ratio_limitadtracking_siteid |
|
Fraud Tactics |
Updated on: 08/08/2024
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