Articles on: Ad Fraud Taxonomy

Falsely represented sites

'html or ad calls that attempt to represent another site or device or other attribute, other than the actual placement.'

Classification

Sophisticated Invalid Traffic

Tapper Indicators

Clicks or installs that don't conform to the audience targeted

High-volumes of traffic obscured via VPNs

Abnormally high conversion rates

Rejection Codes

pattern_referrer_domain_site_id

Fraud Tactics

Compliance Fraud

Updated on: 08/08/2024

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