Articles on: Ad Fraud Taxonomy

General and sophisticated invalid traffic

General Invalid Traffic


GIVT consists of traffic identified through routine means of filtration executed through the application of lists or with other standardised parameter checks.


Sophisticated Invalid Traffic


SIVT consists of more difficult-to-detect situations that require advanced analytics, multi-point corroboration/coordination, significant human intervention, etc. to analyse and identify.



Updated on: 15/08/2024

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