Articles on: Ad Fraud Taxonomy

Incentivised manipulations of measurements

'Fraudulent incentivised promotion of an entity without its knowledge or permission. Excludes cases where the entity paying for the incentive is the entity being promoted.'

ClassificationSophisticated Invalid Traffic
Tapper IndicatorsAbnormally high conversion rate
Rejection Codesscore_domain_global
score_siteid_subpartner
highratio_clicktoinstall_siteid

Updated on: 08/08/2024

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