Articles on: Ad Fraud Taxonomy

Invalid proxy traffic

Traffic that is routed through an intermediary proxy device or network where the ad is rendered in a user's device where there is a real human user. This includes:

Proxy traffic that is anonymised
Proxy traffic that is not anonymised

Classification	Sophisticated Invalid Traffic
Tapper Indicators	Blacklist server traffic and known sources of this traffic
Rejection Codes	Mismatch of click characteristics with install characteristics
Fraud Tactics	Time to install analysis will have a flat distribution if click spam is present
	High volumes of clicks / installs from a single location
	High volumes of clicks/installs from VPNs or anonymous proxies
	High volumes of clicks/installs from "new" device IDs, or Limit Ad Tracking (LAT) enabled devices
	Events (including post-install) that occur on mass
	High-volume of traffic obscured via VPNs
Rejection Codes	score_ip_global
	score_device_global
	score_domain_global
	score_siteid_subpartner
	known_hosts_ip_global
	anomaly_clicktoinstall_time
	lowratio_clicktoinstall_siteid
	lowratio_clicktoinstall_subpartner
	lowratio_clicktoinstall_browser_subpartner
	pattern_referrerdomain_siteid
	pattern_siteid_subpartner
	pattern_fingerprint_global
	pattern_ip_global
	pattern_associationrule_partner_ip
	anonymous_useragent
	manipulation_globalcookieid
	manipulation_appsubpartnercookieid
	excessive_ratio_newdevice_siteid
	excessive_ratio_newdevice_siteid
	excessive_ratio_limitadtracking_siteid
	anomaly_overnight_localtime_ip
	anomaly_fingerprint_ip
Fraud Tactics	Click Spam
	App Install Farms
	Compliance Fraud

Updated on: 08/08/2024

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