Articles on: Ad Fraud Taxonomy

Known data-centre traffic

Known data-centre traffic is 'determined to be a consistent source of non-human traffic, not including routing artefacts of legitimate users or virtual machine legitimate browsing.'

Classification

General Invalid Traffic (GIVT)

Tapper Indicator

High volumes of traffic from a single location
High volumes of traffic from VPNs or anonymous proxies

Rejection Codes |--- | --- | --- |excessive_ratio_do_not_track_sub_partner |excessive_ratio_vpn_sub_partner |excessive_ratio_proxy_sub_partner |excessive_ratio_site_id_sub_partner |excessive_ratio_ip_sub_partner |known_hosts_ip_global |score_ip_global |score_device_global |anonymous_useragent |manipulation_globalcookieid |manipulation_appsubpartnercookieid |excessive_ratio_newdevice_siteid |excessive_ratio_limitadtracking_siteid |

Fraud Tactics
App Install Farms

Updated on: 08/08/2024

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