Articles on: Ad Fraud Taxonomy

Known data-centre traffic

Known data-centre traffic is 'determined to be a consistent source of non-human traffic, not including routing artefacts of legitimate users or virtual machine legitimate browsing.'


Classification


General Invalid Traffic (GIVT)


Tapper Indicator


High volumes of traffic from a single location
High volumes of traffic from VPNs or anonymous proxies


Rejection Codes

excessive_ratio_do_not_track_sub_partner

excessive_ratio_vpn_sub_partner

excessive_ratio_proxy_sub_partner

excessive_ratio_site_id_sub_partner

excessive_ratio_ip_sub_partner

known_hosts_ip_global

score_ip_global

score_device_global

anonymous_useragent

manipulation_globalcookieid

manipulation_appsubpartnercookieid

excessive_ratio_newdevice_siteid

excessive_ratio_limitadtracking_siteid

Fraud Tactics
​App Install Farms

Updated on: 08/08/2024

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