Articles on: Ad Fraud Taxonomy

Manipulation or falsification of location data

'Many advertisers use location-based data to enhance their targeting. Fraudsters use this to their advantage by faking location data in order to maximise their ROI.'

Classification	Sophisticated Invalid Traffic
Tapper Indicators	Clicks or installs that don't conform to the audience targeted
	High volumes of traffic obscured via VPNs
	Abnormally high conversion rates
Rejection Codes	excessive_ratio_proxy_subpartner
	excessive_ratio_tor_subpartner
	excessive_ratio_vpn_subpartner
	rate_geospeed_device
Fraud Tactics	Compliance Fraud

Updated on: 08/08/2024

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