Articles on: Ad Fraud Taxonomy

Manipulation or falsification of location data

'Many advertisers use location-based data to enhance their targeting. Fraudsters use this to their advantage by faking location data in order to maximise their ROI.'

ClassificationSophisticated Invalid Traffic
Tapper IndicatorsClicks or installs that don't conform to the audience targeted
High volumes of traffic obscured via VPNs
Abnormally high conversion rates
Rejection Codesexcessive_ratio_proxy_subpartner
excessive_ratio_tor_subpartner
excessive_ratio_vpn_subpartner
rate_geospeed_device
Fraud TacticsCompliance Fraud

Updated on: 08/08/2024

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