Manipulation or falsification of location data
'Many advertisers use location-based data to enhance their targeting. Fraudsters use this to their advantage by faking location data in order to maximise their ROI.'
Classification | Sophisticated Invalid Traffic |
---|---|
Tapper Indicators | Clicks or installs that don't conform to the audience targeted |
High volumes of traffic obscured via VPNs | |
Abnormally high conversion rates | |
Rejection Codes | excessive_ratio_proxy_subpartner |
excessive_ratio_tor_subpartner | |
excessive_ratio_vpn_subpartner | |
rate_geospeed_device | |
Fraud Tactics | Compliance Fraud |
Updated on: 08/08/2024
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