Savings: how much did you save and how is this calculated?
The Your Savings tool provides an estimate of the budget saved by blocking fraudulent clicks, allowing you to allocate more of your budget to genuine traffic.
Why is it an estimation? Consider this analogy: Imagine someone intends to rob your house (like a competitor clicking on your ads). You hire a security service (Tapper) to prevent them from entering (clicking on your campaign).
The service blocks the intruder before they can cause harm. Now you might wonder, "How much did I save by preventing this?" Just as you can't know exactly what the intruder would have stolen, Tapper can't precisely determine how many times a blocked IP would have clicked on your ads.
Thus, Tapper provides an estimate of your savings based on factors like:
Traffic volume
Fraud rate
The vertical you operate in
Click history from similar customers
Ultimately, the most accurate measure of your savings comes from analyzing your campaign ROI.
Why is it an estimation? Consider this analogy: Imagine someone intends to rob your house (like a competitor clicking on your ads). You hire a security service (Tapper) to prevent them from entering (clicking on your campaign).
The service blocks the intruder before they can cause harm. Now you might wonder, "How much did I save by preventing this?" Just as you can't know exactly what the intruder would have stolen, Tapper can't precisely determine how many times a blocked IP would have clicked on your ads.
Thus, Tapper provides an estimate of your savings based on factors like:
Traffic volume
Fraud rate
The vertical you operate in
Click history from similar customers
Ultimately, the most accurate measure of your savings comes from analyzing your campaign ROI.
Updated on: 26/08/2024
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