Cleaner traffic percentage

Cleaner Traffic % represents the rate of fraudulent activity on your paid ads. This metric reflects how effectively fraudulent clicks are being blocked in real time, ensuring your ads reach more genuine users instead of being repeatedly clicked by spammers.



On average, about 15% of total traffic is fraudulent. However, this rate can vary based on factors such as industry, traffic volume, seasonality, competition, and overall demand.

Updated on: 26/08/2024