Articles on: FAQs

How Tapper works

Here at Tapper we block fraud in real time by looking at the information and data collected for each click - the clicker's behavior, their historical trend, what device they used and more!

Based on your detection rules, our machine learning and AI, Tapper decides if it's a good click or a bad click that should be blocked immediately. You can customize the detection rules right from you dashboard and adjust them according to your industry and business characteristics.

All of this is done by connecting our Tapper account to your Google Ads or Facebook (Meta) Ads pixel. If the click is a fraudulent one, we'll automatically send the fraudulent IP to your IP Exclusion list on Google, or exclude the user on Facebook from seeing you ads.

Updated on: 15/08/2024

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