What is the GCLID parameter?
The Google Click ID (GCLID) is a unique identifier assigned to each click that originates from Google Ads. It plays a vital role in tracking and billing within advertising campaigns, offering detailed information about the click, such as:
The originating campaign
The exact timestamp of the click
The type of network (e.g., search, display)
The specific ad group and ad that was clicked
While the GCLID may appear as a simple number, it carries important metadata, enabling both Google and advertisers to monitor and evaluate campaign performance with greater accuracy.
Identifying Duplicate Clicks: If you notice multiple clicks that seem identical on your dashboard, checking the GCLID can help verify if each click was billed. Unique GCLIDs indicate separate charges for each click. If a GCLID is repeated, it means Google has not billed for that click, as only unique click IDs are charged.
Detecting and Reporting Non-Human Behavior: Our system also leverages GCLIDs to detect and report suspicious or non-human activity. When a click is flagged as potentially fraudulent, the GCLID is used to inform Google of possible issues, such as bot activity or click fraud.
In summary, we utilize GCLIDs to effectively track click activity, identify discrepancies, and ensure that advertisers are not paying for invalid interactions.
The originating campaign
The exact timestamp of the click
The type of network (e.g., search, display)
The specific ad group and ad that was clicked
While the GCLID may appear as a simple number, it carries important metadata, enabling both Google and advertisers to monitor and evaluate campaign performance with greater accuracy.
How We Utilize GCLID for Click Tracking
Identifying Duplicate Clicks: If you notice multiple clicks that seem identical on your dashboard, checking the GCLID can help verify if each click was billed. Unique GCLIDs indicate separate charges for each click. If a GCLID is repeated, it means Google has not billed for that click, as only unique click IDs are charged.
Detecting and Reporting Non-Human Behavior: Our system also leverages GCLIDs to detect and report suspicious or non-human activity. When a click is flagged as potentially fraudulent, the GCLID is used to inform Google of possible issues, such as bot activity or click fraud.
In summary, we utilize GCLIDs to effectively track click activity, identify discrepancies, and ensure that advertisers are not paying for invalid interactions.
Updated on: 15/10/2024
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