• Multi-clicks rate

  The Multi-Clicks table displays the number of times that your paid traffic is clicking on your ads, and that is regardless of any IP block. This data is essential for setting a click fraud threshold that matches the behavior of your traffic. Usually, we see that normal visitors only need a few paid ad clicks for a conversion. However, spammers will click many times with no intention of buying. This table allows you to set a Click Fraud Threshold (https://help.tapper.ai/en/article/click-fraud-tFew readers

• Savings: how much did you save and how is this calculated?

  The Your Savings tool provides an estimate of the budget saved by blocking fraudulent clicks, allowing you to allocate more of your budget to genuine traffic. Why is it an estimation? Consider this analogy: Imagine someone intends to rob your house (like a competitor clicking on your ads). You hire a security service (Tapper) to prevent them from entering (clicking on your campaign). The service blocks the iFew readers

• What types of devices are clicking on my ads?

  Are you experiencing fraudulent attacks coming from mobile or desktop users? The graph on the dashboard will indicate the fraud rates for each type of device.Few readers

• Cleaner traffic percentage

  Cleaner Traffic % represents the rate of fraudulent activity on your paid ads. This metric reflects how effectively fraudulent clicks are being blocked in real time, ensuring your ads reach more genuine users instead of being repeatedly clicked by spammers. On average, about 15% of total traffic is fraudulent. However, this rate can vary based on factors such as industry, traffic volume, seasonality, competition, and overall demand.Few readers

• Session recordings - how does your traffic behaves on your website?

  Tapper analyzes user sessions to accurately block fraudulent activity based on real behavior. Ensure the Tapper tracking code is added to your landing pages to enable this feature. To view session recordings:Few readers

• How Core Metrics are Calculated on the Tapper Dashboard

  Tapper’s dashboard displays several key metrics that help you understand the impact of invalid and blocked traffic on your advertising campaigns. Here’s a breakdown of how some of these metrics are calculated across different ad platforms: 1. IP-Based Blocking Applies to: Search, Display & Shopping Campaigns Avg. Visits / User Formula: Clicks / Visitors This metric represents the average number of visits each user generates during a campaign. Invalid Traffic / Cleaner TraffiFew readers

• Discover your keyword trends

  Within your dashboard, you can explore keyword fraud trends and investigate specific keywords using interactive trend lines. You can easily cycle through your top keywords based on Total Clicks, Fraud Clicks, and Fraud Rate (calculated as Fraud Clicks divided by Total Clicks). This helps you identify which keywords are most popular and which are most vulnerable to fraudulent activity. The Keyword Analytics feature is fully interaFew readers

• Placements: where are my display ads placed?

  Determine where your Display Ads are being shown by analyzing the placements section in Tapper. Review the fraud rates associated with each placement to identify which websites might be receiving excessive spam or fraudulent activity. Poor placements could be contributing significantly to fraud.Few readers

• Which campaigns are seeing the most fraud?

  See which campaigns are most susceptible to fraudulent attacks. The Campaigns tab under Fraud Analytics, displays your fraud rates and fraud types down to a campaign level. This will help you to make more informed decisions on which campaigns to promote.Few readers