• What is automatic IP blocking and why is it important?

  Does tapper block fraud in real time? YES!* Our key value is that we identify fraudulent sources and block their attacks immediately, in real time to keep your ad budget safe from further damage. tapper can block thousands of fraudulent attacks automatically within seconds. What Are the Advantages of Automatic IP Blocking? By automatically blocking a clicker that's committing fraud, you are actively reducing the amounts of protected visits they are able to produce on your ads. The diSome readers

• Doesn't Google prevent click fraud?

  Google does detect click fraud, but does not prevent it. Instead, Google will give back credit to your account days after the fraud took place and only after you claim it. The immediate result would be that your ad budget would be exhausted and your ad will not be online for hours or even days. In addition, Google's click fraud characteristics are identical for all advertisers. While 10 clicks from the same IP address in a period of a day is completely normal for one advertiser, another might seSome readers

• How Tapper works

  Here at Tapper we block fraud in real time by looking at the information and data collected for each click - the clicker's behavior, their historical trend, what device they used and more! Based on your detection rules, our machine learning and AI, Tapper decides if it's a good click or a bad click that should be blocked immediately. You can customize the detection rules right from you dashboard and adjust them according to your industry and business characteristics. All of this is done by conSome readers

• Block all IPs after the first click - why, who & when

  A Click Fraud Threshold of 1 would mean that every click done by any IP address (be it genuine or fraudulent) would have that IP blocked immediately and added to the exclusion lists of all of your campaigns. This setting is not recommended for most of the industries and businesses and that is because: You may be blocking genuine traffic for sure after their first click. The cap placed on the exclusion lists by Google has to be taken into consideration. The maximum amount of IP's that canSome readers

• How fast does Tapper block a fraudulent IP?

  Our system monitors your traffic at all times and the process of blocking an IP happens instantaneously. The moment our system detects click fraud, it also tells Google to block the IP.Some readers

• How long does it take for the Tapper system to start working?

  Once you've installed both tracking code and template, our system starts monitoring your ads immediately. However, the rate at which you will start seeing traffic is dependent on the amount of clicks you are getting. The higher the rate, the faster our system will record it.Some readers

• Am I a victim of click fraud?

  Nowadays, almost every advertiser is suffering from some form of clickfraud, be it large or small. Click fraud is growing at an alarming rate, with the general consensus being that up to 20% of the total advertising budget for each online advertiser is spent on fraudulent clicks. If you are advertising on major search engines, you are probably a victim of clickfraud.Some readers

• Suggested rules by industry

  When defining our ads' Click Fraud Threshold, we would like to consider our business and industry's characteristics. The threshold that will be good enough for an E-Commerce business, may not be right for an On-demand service or an Insurance company. Each industry strategy that can be found on this list, has been designed based on millions of clicks of data and performance feedback from thousands of users. Choose a set of rulesSome readers

• What is the GCLID parameter?

  The Google Click ID (GCLID) is a unique identifier assigned to each click that originates from Google Ads. It plays a vital role in tracking and billing within advertising campaigns, offering detailed information about the click, such as: The originating campaign The exact timestamp of the click The type of network (e.g., search, display) The specific ad group and ad that was clicked While the GCLID may appear as a simple number, it carries important metadata, enabling both Google andFew readers

• Block IPs for a Certain Period

  Since IP addresses are dynamic and can change over time, Tapper does not block IPs indefinitely. This feature helps prevent click fraud attacks while ensuring that legitimate customers aren't blocked for an extended period. We recommend using the default setting of 30 days; however, you can adjust this setting to any value between 1 and 90 days. For example, if an IP clicked on your ad four times, with the last click occurring on May 3rd at 8:00, and you set the "Block IPs for a Certain PeriodFew readers

• Google Ads IP exclusion list limit

  Google Ads restricts users to an IP Exclusion list of up to 500 IP addresses. When the automatic IP blocking system detects that this 500 IP limit has been reached, it will begin to replace old IPs—those that may no longer pose a threat—with new, currently harmful IP addresses. This process ensures that your exclusion lists remain current and effective against ongoing threats. It's important to note that an IP address used for fraudulent activity two months ago might not be used for the sameFew readers

• Installing the tracking template on Google Ads campaign level

  Tapper uses a tracking template to monitor your ads. By default, our system installs this template at the account level of your Google Ads account. However, if you're running ads across multiple different domains within the same Google Ads account, the default tracking template setup won't track correctly. In such cases, you'll need to apply the tracking template specific to each domain at the campaign level within your Google Ads account. This ensures accurate tracking, assuming you've orgFew readers

• How to approve Tapper access request in Google Ads?

  To approve Tapper Access request in Google Ads: Sign in to your Google Ads manager account. Click the tools icon in the upper right corner of your account - “Tools and Settings” Under "Setup", click Access and security. Click on the Managers tab. You'll see Pending invitations, if there are any. (https://storage.crisp.chat/users/helpdeskFew readers

• How does Tapper's country blocker differ from Google Ads settings?

  Google Ads allows its users to target their ads per geographic locations. For example, if you want your ads to be shown only in the USA, you can use this option. This works for the most part. However, many advertisers are still getting clicks outside of their targets areas even with Google ads own geolocation exclusion settings: Therefore, we've created the Block IPs By Country in the Tapper dFew readers

• Does Tapper offer live support?

  Tapper offers live 24/7 chat support, allowing you to get the help you need when you need it most. Additional to our live 24/7 chat support we also offer: Email and Tech Support through support@tapper.ai or the live chat. Customer Success representation to help with technical issues or strategy calls.Few readers

• How Tapper determines that an IP Is fraudulent?

  Tapper monitors every IP that clicks on your ads and runs it against dozens of different tests and challenges. We're using a sophisticated algorithm to validate whether the ad click is fraud or not. The algorithm includes testing the IP against different VPNs, proxies, known blacklists, and more! It also analyzes the number of clicks the IP has performed on your ads and other user behavior elements. When the system identifies a fraudulent IP, it adds the IP to your IP exclusion list on Google.Few readers

• Does the monitoring script slow down my website?

  Absolutely not. The Monitoring Script is a lightweight ultra fast code. The script executes a-synchronically. That means that the browser does not wait for this script to finish executing before loading your website. Hence, it has no impact on your page's load time.Few readers

• Exclusion List Refresh Rate

  Google Ads allows up to 500 IPs in the exclusion list. The Exclusion List Refresh Rate determines how many IPs Tapper can block in your Google Ads account at any given time. Since we keep the IP Exclusion List dynamic, when the list reaches its capacity, older IPs are removed, and new ones are added. This range is customizable. The minimumFew readers

• How Does Improving Your ROAS in Meta Ads Work?

  To improve Meta ad's Return on Ad Spend (ROAS) with Tapper, here’s how the service helps and what points you can emphasize when discussing it: 1. Eliminating Invalid Clicks How it works: Tapper helps filter out invalid traffic (such as bots, click farms, or accidental clicks) that would otherwise waste ad spend. Meta ads can sometimes attract low-quality clicks, especially when scaling campaigns or targeting broad audiences. By blocking these fraudulent clicks, the budget is directed towFew readers

• What Is the Google Ads Account Number?

  Google Ads account number or customer ID is a unique number used to identify a Google Ads account. The account number is used to link your account with Tapper.Few readers

• Is Tapper Tracking Visible to My Visitors?

  Click tracking is not visible to visitors since the entire process takes up around 6 milliseconds making it invisible to the naked eye. Your customers will not notice the redirect to your landing page that happens after tracking is completed. A tech-savvy visitor who is monitoring web traffic will be able to register both Tapper's and Google’s own tracking, by using the software. However, this is not the behavior of the vast majority of Internet users. With parallel tracking in Google Ads, TFew readers

• What Happens When an IP Address or IP Range Is Blocked in Google Ads?

  When Tapper blocks an IP address or IP address range in Google Ads, Google will cease displaying ads to users from that IP or IP range for the affected campaign(s). As a result, no new ad impressions will be generated for any campaign where the specified IP or IP range is blocked. How does Tapper block the IP / IP range? Tapper implements the block based on your predefined rules or through manual intervention by adding an exclusion entry to the affected campaign(s) using the Google AdsFew readers

• Invalid Traffic Types

  Tapper provides robust ad fraud protection by identifying and mitigating various forms of invalid traffic (IVT). Below is a comprehensive guide to the types of invalid traffic Tapper detects, their characteristics, and how they can be configured for optimal performance. 1. Suspicious Ad Click Description: These are clicks where the script is loaded but no user events are recorded, suggesting potentially fraudulent behavior. User Input: Minimum number of suspicious sessions. DeFew readers

• What Is Parallel Tracking in Google Ads?

  Parallel tracking is a method that ensures when customers click on your ads, they are directed immediately to your landing page while click tracking and measurement occur in the background. Tapper fully supports this functionality, enabling a smoother, more efficient user experience. With parallel tracking, ads lead users directly to landing pages while tracking is executed via tracking templates simultaneously. This process runs independently of the user's path after clicking on the ad,Few readers